{"id":1475,"date":"2021-02-18T17:23:23","date_gmt":"2021-02-18T17:23:23","guid":{"rendered":"https:\/\/sandbox.ignus.mx\/?post_type=fw-portfolio&p=1475"},"modified":"2021-06-23T18:20:03","modified_gmt":"2021-06-23T18:20:03","slug":"chef-zaragoza-catering","status":"publish","type":"fw-portfolio","link":"https:\/\/anigami.studio\/en\/project\/chef-zaragoza-catering\/","title":{"rendered":"Chef Zaragoza \/ Hacienda Santa Luc\u00eda"},"content":{"rendered":"
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Problem & Objectives<\/div>\n <\/div>\n
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Problem & Objectives<\/div>\n

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Humberto Zaragoza, a renowned Chef from Mexico, had the need to design a brand strategy to promote his Hacienda Santa Luc\u00eda event venue: an authentic 17th century hacienda.
\nThe challenge was to present a renewed image and a fresh communication language for the new generations, while rescuing decades of tradition and history.<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n
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Proposed Solution<\/div>\n <\/div>\n
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Proposed Solution<\/div>\n

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We redesigned the logo, rescuing the original shape of the chapel, which is the most important symbol of the hacienda, but presented in a renewed and elegant way.
\nAlso, we redefined the voice and tone of communication of the brand and executed a this a digital marketing campaign to reach the new generations and younger customers.
\nLastly, we implemented Zoho as a tool to automate marketing campaigns while optimizing the administrative and operational areas of the business.<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n
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Results<\/div>\n <\/div>\n
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Results<\/div>\n

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It was possible to have a positive impact with the new brand which allowed to connect with the new target market.
\nThanks to the digital marketing campaigns we were able to increase interactions by 50% year after year. This resulted in an increase of up to 30% in sales.
\nWe optimized and automated the management and execution of events thanks to the digital transformation allowing to provide a better service to customers by having greater visibility in each process.<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n